We may get back there but the 2005-2020 era just ruined everything for a while. The game of monetizing eyeballs became too lucrative for too many low quality co

We may get back there but the 2005-2020 era just ruined everything for a while. The game of monetizing eyeballs became too lucrative for too many low quality content farms. That has to unwind and consumers have to recognize value again. For now, whoever runs the most aggressive ads for the most people will get the most resources. For reference, I work at a smallish media company doing high quality news and content. We have a small and strapped sales team. They sell what they can but the buyers have the same conundrum. They aren't all looking for partners when they can just buy traffic at predictable prices and put their faith in brand safety tools. They want to maximize their efficiency of their ad spend and that usually doesn't involve looking for partners and relationships when they can just click a button and get more views. The result is that we've been hit by malicious ads more than once.