4 ms·

> This guy knows how to market and ship product. I've seen him pop up a few times on indiehackers.com and social media. His "brand" is super simple to understan

> This guy knows how to market and ship product. I've seen him pop up a few times on indiehackers.com and social media. His "brand" is super simple to understand, which helps gain followers. He knows marketing. I think it boils down to one thing. He built a tool specifically to market on Twitter, it worked well, it got traction because of how well it worked. His main trick was to show up every day and show what he was working on. Which works well for indie hackers on Twitter. Alot of his marketing efforts is look at how well I'm doing, he's seen that this has worked and has repeated it repeatedly. Can't blame the guy. The only big story from him that wasn't a success story was him writing about how the twitter API pricing really cost him big time.

jorgesborges 3y ago
You can’t blame the guy?! What blame is there to find in being successful? What “trick” is there in adhering to a successful marketing strategy?
- that_guy_iain 3y ago
  Many would blame people for constantly bragging. Bragging is generally looked down upon. He isn't really sharing any tips or tricks. He's literally just saying "Look at how well I'm doing" in any other scenario there wouldn't be so much acceptance to it.
laserDinosaur 3y ago
>I think it boils down to one thing. He built a tool specifically to market on Twitter, it worked well, it got traction because of how well it worked. I remember about 6 years ago seeing an small indie studio talking about how, when they were starting their next project, they posted 10 second gameplay gifs of games that didn't exist yet every week on twitter. They'd track the reactions they got from the gif, then try one or two more of the same game to see if it's consistent. They ended up with the most traffic towards some kind of airship management game, and it ended up doing extremely well for them once released. But the youtube comments where he was explaining his process post-release were LIVID. They were furious that it was such a cold, calculated commercialized process - but hey that's business.

jorgesborges 3y ago

You can’t blame the guy?! What blame is there to find in being successful? What “trick” is there in adhering to a successful marketing strategy?

that_guy_iain 3y ago
Many would blame people for constantly bragging. Bragging is generally looked down upon. He isn't really sharing any tips or tricks. He's literally just saying "Look at how well I'm doing" in any other scenario there wouldn't be so much acceptance to it.

laserDinosaur 3y ago

>I think it boils down to one thing. He built a tool specifically to market on Twitter, it worked well, it got traction because of how well it worked. I remember about 6 years ago seeing an small indie studio talking about how, when they were starting their next project, they posted 10 second gameplay gifs of games that didn't exist yet every week on twitter. They'd track the reactions they got from the gif, then try one or two more of the same game to see if it's consistent. They ended up with the most traffic towards some kind of airship management game, and it ended up doing extremely well for them once released. But the youtube comments where he was explaining his process post-release were LIVID. They were furious that it was such a cold, calculated commercialized process - but hey that's business.