> Why are we segmenting on activity? Opening the app once a week will probably put you in the top 1%: https://www.nngroup.com/articles/participation-inequality

> Why are we segmenting on activity? Opening the app once a week will probably put you in the top 1%: https://www.nngroup.com/articles/participation-inequality/ https://www.nngroup.com/articles/participation-inequality/ 1% of the entire user base is a massive percentage of people who use the app at all anymore: the real filter is the $500 but saying that only the "1%" qualify will help sell it to buyers. For sure no one who's already successful on Tinder is going to pay for this