Clerk.dev charges like Okta and then gets pushed to people who should be using something like Cognito which costs ~1/100th as much. If you're not building some

Clerk.dev charges like Okta and then gets pushed to people who should be using something like Cognito which costs ~1/100th as much. If you're not building some $100/per/month/seat enterprise tool there's no way you should be reaching for something like Clerk.dev, but obviously that'd be a constrained market. So now it's pushed as a general bandaid for Next.js having a poor auth story, complete with the "official authentication partner" badge (but of course, no mention of the investment)