> > Google Search has two masters, users and advertisers > No, it doesn't. It has one master: advertisers. Advertisers are the customer. Users are the product.

> > Google Search has two masters, users and advertisers > No, it doesn't. It has one master: advertisers. Advertisers are the customer. Users are the product. Search results are the bait. I wouldn't put it that strictly. Users are still masters in that they can continue to use Google or not.