> There was a strict sense of not diluting the Prime brand with things that members would see value in. Prime Video was something I didn't ask for. I just want

> There was a strict sense of not diluting the Prime brand with things that members would see value in. Prime Video was something I didn't ask for. I just wanted Prime shipping. When Video launched, suddenly I was getting charged about 2x as much for no added value, with no chance to opt out. To make matters worse, since I was being coerced into paying for Video, I decided to try it out. Picked some series I was interested in. Watched seasons 1 and 2. Season 3 had to be rented or purchased separately to my Prime subscription. Similar things happened with other programs as well. Prime Video has been the flagship of enshittification since launch.