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Unfortunately, the sad truth is likely that Google has hard telemetry evidence that users in aggregate prefer this SEO junk, engage with it, and move on feeling
by twoodfin 3y ago
Unfortunately, the sad truth is likely that Google has hard telemetry evidence that users in aggregate prefer this SEO junk, engage with it, and move on feeling that Google successfully satisfied their query.
If Google could drive higher levels of engagement and satisfaction by screening out the dross I think they would, it’s clearly within their abilities.
Hopefully AI gets good enough and scales efficiently enough so they can disaggregate this kind of ranking decision.
- Guvante 3y agoThe recipe problem is literally this: users who go to a site check the recipe, realize it isn't a fit and return to Google are considered failures lowering your result status. By putting fluff and ads you extend the time on the page making your site seem more valuable. It is hard to tell "that didn't answer my question" from "that quickly answered my question wrong" after all. (Note it isn't uncommon to always bounce off a recipe site as you check multiple to make sure the one you found makes sense)
- JohnFen 3y ago> hard telemetry evidence that users in aggregate prefer this SEO junk, engage with it, and move on feeling that Google successfully satisfied their query. How in the world can telemetry tell you any of that? The only metrics I've heard from Google that relate to it is whether or not they return to do the same search again within a short window, but I don't think that tells you users prefer SEO junk or that they're satisfied with the search results.
- asdff 3y agoSEO junk page will have a couple share buttons with tracking pixels for the major advertisers like google and meta.