When we pitch our product to potential customers, one of our big selling points is engineering time savings. It's easier to compare hours of work to purchasing

When we pitch our product to potential customers, one of our big selling points is engineering time savings. It's easier to compare hours of work to purchasing something when: a.) It's a necessity for a business and b.) Each hour costs you real money (like engineering time). The coffee comparison is helpful in day to day life, but it's more about quality than cost. Like hiring someone to clean your house, or paying for a restaurant to make you dinner. You could do it yourself, but you choose to increase your quality of life by paying more to have someone else do it for you.