We saw a huge jump in conversions at work when I compared our product's price to a cup of latte on the landing page. I believe that we make most purchasing de

We saw a huge jump in conversions at work when I compared our product's price to a cup of latte on the landing page. I believe that we make most purchasing decisions based on comparison to another product or a default no product state when even spending a dollar mentally seems like a lot of money. One way to counter the default state is to compare your product to another product the person is very likely to have purchased recently or does not consider expensive. So many hosting companies compete on price between a buck/month to $9.99/month. Honestly, I think you destroy the price argument for vast majority of users if you just get 'em to think about the $5.99 grande coffee purchase every morning.