It's depressing, but what's frustrating to me is that my instinct is the pricing is also just "what the market will bear" and not "advertisers would pay us $3 a

It's depressing, but what's frustrating to me is that my instinct is the pricing is also just "what the market will bear" and not "advertisers would pay us $3 a month to stuff garbage in your eyeballs, so you need to match their offer". So not only is it ruthlessly milking us, it's using a false justification to do it.