Who was it that observed that one of the horrors of the internet as we have built it, is that because we are the product, we live in a world where whatever is f

Who was it that observed that one of the horrors of the internet as we have built it, is that because we are the product, we live in a world where whatever is free is evermore enshittified, and only those with means can afford to not be sold. And e.g. get high-quality search results. Ugh.