4 ms·

Not everything caters to the American sensibilities. Different cultures regard different things as professional.

nortirn 3y ago
If you're selling on US Amazon it's probably in your best interest to cater to American sensibilities though.
oooyay 3y ago
It's normal for companies to use different names to operate in different markets. There's some bidirectional setting of value through exclusivity that happens in some cases as well, like with Nismo. It's not exclusively an American concept.
- MenhirMike 3y ago
  Matsushita trading under the name Panasonic is probably the biggest example I can think of that most people would recognize.
  - hakfoo 3y ago
    I always found it interesting that in other countries, they trade under "National"-- an even more perfectly English sounding word. I have a radio that I suspect originally game from the German market with a "National Panasonic" badge, because I guess they couldn't quite decide what brand to use.
kspacewalk2 3y ago
If you want to successfully sell to Americans, catering to American sensibilities sounds like a no brainer.
- fatfingerd 3y ago
  From the article: > Small brands capitalized on the market’s transition from 2G to 3G/4G, benefitting from strong entry-tier demand, particularly in Africa, Asia and Latin America.
- heywhatupboys 3y ago
  and who says they want to? this is not a net plus game. Catering to Americans might mean catering less to other cultures.
  - deleted 3y ago
    [deleted]
mcphage 3y ago
Yeah, good point. Some cultures don't have... uh... names? Hmm.
- fragmede 3y ago
  Falsehoods Programmers Believe About Names * In particular, check out numbers 5, 20, 29, 32-36, and very specifically, number 40, should interest you. (See 24-27 if you take umbrage at the applicability of the previous set of rules.) * https://www.kalzumeus.com/2010/06/17/falsehoods-programmers-believe-about-names/ https://www.kalzumeus.com/2010/06/17/falsehoods-programmers-...
  - mcphage 3y ago
    There are people without names. There are no cultures without names.
    - astrange 3y ago
      That's #8. > 8. People’s names change, but only at a certain enumerated set of events. Pirahã are an example, they change their names at whim and everyone else accepts this.
Rebelgecko 3y ago
Who are they catering to? 99% of these companies are reselling the same crap you see on Aliexpress, so I can't imagine they bother to use the same branding domestically

If you're selling on US Amazon it's probably in your best interest to cater to American sensibilities though.

It's normal for companies to use different names to operate in different markets. There's some bidirectional setting of value through exclusivity that happens in some cases as well, like with Nismo. It's not exclusively an American concept.

MenhirMike 3y ago
Matsushita trading under the name Panasonic is probably the biggest example I can think of that most people would recognize.
- hakfoo 3y ago
  I always found it interesting that in other countries, they trade under "National"-- an even more perfectly English sounding word. I have a radio that I suspect originally game from the German market with a "National Panasonic" badge, because I guess they couldn't quite decide what brand to use.

kspacewalk2 3y ago

If you want to successfully sell to Americans, catering to American sensibilities sounds like a no brainer.

fatfingerd 3y ago
From the article: > Small brands capitalized on the market’s transition from 2G to 3G/4G, benefitting from strong entry-tier demand, particularly in Africa, Asia and Latin America.
heywhatupboys 3y ago
and who says they want to? this is not a net plus game. Catering to Americans might mean catering less to other cultures.
- deleted 3y ago
  [deleted]

mcphage 3y ago

Yeah, good point. Some cultures don't have... uh... names? Hmm.

fragmede 3y ago
Falsehoods Programmers Believe About Names * In particular, check out numbers 5, 20, 29, 32-36, and very specifically, number 40, should interest you. (See 24-27 if you take umbrage at the applicability of the previous set of rules.) * https://www.kalzumeus.com/2010/06/17/falsehoods-programmers-believe-about-names/ https://www.kalzumeus.com/2010/06/17/falsehoods-programmers-...
- mcphage 3y ago
  There are people without names. There are no cultures without names.
  - astrange 3y ago
    That's #8. > 8. People’s names change, but only at a certain enumerated set of events. Pirahã are an example, they change their names at whim and everyone else accepts this.

Rebelgecko 3y ago

Who are they catering to? 99% of these companies are reselling the same crap you see on Aliexpress, so I can't imagine they bother to use the same branding domestically