Change your movie theater and the time that you go. Matinee (afternoon) shows are sparsely populated and generally cheaper, especially during weekdays. There i

Change your movie theater and the time that you go. Matinee (afternoon) shows are sparsely populated and generally cheaper, especially during weekdays. There is a small movie theater in a strip mall outside of town that I sometimes take my kids to. It's clean, the seats are comfortable, and most people go there to actually watch movies not just hang out and gab with friends. If they shows ads, I never see them because I don't walk into the theater until at least 5 minutes after show time. This is how I opt-out of the ads and previews. Once in a while I walk in while the last couple of previews are still running, or a minute or two after the movie has started. Doesn't bother me, the first few minutes of a movie are rarely pivotal to grokking the plot. I always bring earplugs to theaters and concerts because I am sensitive to loud sounds (as in, actual physical pain) that everyone else finds perfectly tolerable. Sometimes I need the earplugs, sometimes I don't. When I need them, they don't diminish the audio quality at all, they just take the edge off. And in retrospect, maybe it's a little weird that I have optimized my movie watching routine down to a science. (Especially since I don't actually go that often.)