> I flat out do not watch ads. If a platform has ads, I do not watch it full stop. I pay YouTube for no ads. If I lost that option, I would not watch YouTube. S

> I flat out do not watch ads. If a platform has ads, I do not watch it full stop. I pay YouTube for no ads. If I lost that option, I would not watch YouTube. Same with all of the other streaming services. Netflix pushed it last year with preview rolls. It was barely acceptable/tolerable. But I will eagerly jettison any service that makes me pay for ads. Well, Amazon will include an ad-free option that you can pay more for. I think it makes sense to think of this is a price hike for the current service, combined with a new ad subsidized service offering. They probably realized that a price hike with no alternative would cost subscriptions, and just shoving existing customers into the new worse service at the old price point would retain them longer.