Was never really able to find a great way to land in a role where you track and measure conversions but it's always been a [admittedly lame...] interest of mine

Was never really able to find a great way to land in a role where you track and measure conversions but it's always been a [admittedly lame...] interest of mine. TV ads seem to be more about brand awareness instead of actually generating conversions (as much as Hulu tries on FireTV) but it's kind of cool to look at objectively all the same. Curious to see what kind of ads Amazon will allow on their streaming platform, how much those ads will cost, how much more expensive it will be to inject ads into any of their 'most watched this week/month' programs, and blah blah blah - the numbers and metrics will be fun to look at once they are published. All the streaming services are in the process of migrating to this model which was kinda the main thing they advertised as not doing...but we're in 2023 now...so c'est la vie, I guess. Another user used the term "adflation" which is a pretty concise way to view the shifting model.