Yes but it was more or less a term of art used only in advertiser/publisher relations. Consumers didn't use it; creators certainly not. (Neither did these group

Yes but it was more or less a term of art used only in advertiser/publisher relations. Consumers didn't use it; creators certainly not. (Neither did these groups self-describe as "consumers" or "creators", ugh.) Arguable today everything is advertiser/publisher relations.