Huh? I'm sure Amazon has no trouble gathering data about exactly how many of its Prime members are watching various shows/movies on their service. They're not

Huh? I'm sure Amazon has no trouble gathering data about exactly how many of its Prime members are watching various shows/movies on their service. They're not going to pour money into something if no one is watching it. It's not like the old days of regular TV where they needed Nielsen to try to guess how many people were watching something.