Seems like a bad idea from an anchoring perspective. People buy $20 socks with a $300 suit because $20 seems inconsequential compared to the suit. What's $90/

Seems like a bad idea from an anchoring perspective. People buy $20 socks with a $300 suit because $20 seems inconsequential compared to the suit. What's $90/mo compared to $50M to acquire them :-P