GMail was loved by the tech crowd immediately, but took years to make a dent in the established bases of yahoo and hotmail. Much as I have distaste for Google+

GMail was loved by the tech crowd immediately, but took years to make a dent in the established bases of yahoo and hotmail. Much as I have distaste for Google+, the strategy needs to be viewed on a longer timescale. Even search took years to become a mainstream success.