I think their previous pricing was very much a short term reaction to Bing massively changing their pricing model for search crawl index access. When the price

I think their previous pricing was very much a short term reaction to Bing massively changing their pricing model for search crawl index access. When the prices hiked with very short notice, they were potentially going to lose money on every search, until they figured out their next move. I believe at the time they said they wanted to bring unlimited back when they could make it work financially. And it's nice to see a company do what they say on that front, for a change :) As another commenter said, it's unusual to see a company reduce prices as it becomes successful, but I think that will help to deliver even more user growth by reducing the friction to adoption, and also showing that they're true to their word even when it comes to reducing pricing.