I think they've totally hit the nail on the head. The problem with G+ is that the profile page and wall felt like blatant FB ripoffs so no one used them. Everyt

I think they've totally hit the nail on the head. The problem with G+ is that the profile page and wall felt like blatant FB ripoffs so no one used them. Everything else in the Google space was and still is widely used. It's just that now Google has to embarrassingly acknowledged to its users that it tried to be FB, failed. Perhaps more importantly G+ has eroded user trust of Google because it made people come to grips with the amount of data Google has about them in a way they could before just not think about. And perhaps most importantly, Google has finite eng and user experience resources and instead of them being devoted to Google's many other products (many of which are not finished or ready for go-time with enterprise customers), they were sucked into the G+ black hole because it was the hot new thing. Too bad most of their work was in vain...