You might be interested that Microsoft developed JPEG XR: https://en.wikipedia.org/wiki/JPEG_XR https://en.wikipedia.org/wiki/JPEG_XR , https://www.microsoft.co

You might be interested that Microsoft developed JPEG XR: https://en.wikipedia.org/wiki/JPEG_XR https://en.wikipedia.org/wiki/JPEG_XR , https://www.microsoft.com/en-us/research/project/jpeg-xr/ https://www.microsoft.com/en-us/research/project/jpeg-xr/ . And in the past, they tried to shove Windows Media Video and Audio down our throats, which are inferior relatives of MPEG-4, AAC, FLAC, etc.