>"Why should we care?" That isn't a popular question in communities like HN, but it is how the average person thinks. This is an oft repeated sentiment that re

>"Why should we care?" That isn't a popular question in communities like HN, but it is how the average person thinks. This is an oft repeated sentiment that really needs to be questioned. And I don't mean by posting some survey where the questioning is as nebulous as the privacy policies and EULAs that the average person is manipulated into accepting without a clear understanding of the implications. My one piece of counter data today is that I was at the gym and saw a TV commercial for DuckDuckGo that was painting Google for the privacy thieves that they are. Daytime TV is a demographic of boomer average users. DDG is actually paying for airtime to target them with a value prop of "we don't invade your privacy like this big thug over here does." Maybe there is a sea change coming and we might soon see what average people think about how much value they put on their privacy.