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They make almost all their profits from hardware, and use good software as a strategy to sell more hardware.
by Synaesthesia 3y ago
They make almost all their profits from hardware, and use good software as a strategy to sell more hardware.
- revicon 3y agoApple's gross margin percentage for its services segment (App Store, Apple Music, AppleCare, Apple Pay, iCloud storage services, AppleCare warranties, Apple Music, Apple Arcade, Apple TV+, and the Apple Card) is almost twice that of the products segment. In 2021, the gross margin percentage for the services segment was nearly 70% as compared to the 35% gross margin percentage from the products segment. https://www.globaldata.com/data-insights/technology-media-and-telecom/apples-gross-margin-percentage https://www.globaldata.com/data-insights/technology-media-an...
- Synaesthesia 3y agoYes but it's a small fraction of the profit they make from their hardware sales.
- mcculley 3y agoI buy Apple not because they make hardware or software but because they make integrated systems of both.
- nervlord 3y ago[dead]