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Apple really really really wants to make more money from software subscriptions rather than hardware. They have a much better chance to do this in their walled
by revicon 3y ago
Apple really really really wants to make more money from software subscriptions rather than hardware.
They have a much better chance to do this in their walled garden environment of iPhones and iPads rather than on OSX where they face competition from other vendors.
They have no incentive to make it easier to be mobile on your macbook when they would much rather you be on your iPhone and iPad instead.
Someday they would really love for macbooks to go away and for everyone to use iOS for everything as they will own the entire environment and competition is much less.
- codeflo 3y agoSomehow I doubt it. If that were the case, we'd see a lot more effort to make the iPads true productivity devices, and a lot less effort to modernize Mac hardware.
- Synaesthesia 3y agoThey make almost all their profits from hardware, and use good software as a strategy to sell more hardware.
- revicon 3y agoApple's gross margin percentage for its services segment (App Store, Apple Music, AppleCare, Apple Pay, iCloud storage services, AppleCare warranties, Apple Music, Apple Arcade, Apple TV+, and the Apple Card) is almost twice that of the products segment. In 2021, the gross margin percentage for the services segment was nearly 70% as compared to the 35% gross margin percentage from the products segment. https://www.globaldata.com/data-insights/technology-media-and-telecom/apples-gross-margin-percentage https://www.globaldata.com/data-insights/technology-media-an...
- Synaesthesia 3y agoYes but it's a small fraction of the profit they make from their hardware sales.
- mcculley 3y agoI buy Apple not because they make hardware or software but because they make integrated systems of both.
- nervlord 3y ago[dead]