A bunch of people have already pointed out that Apple is a weird thing to use here, but no one has really pointed out that Apple actually takes the opposite app

A bunch of people have already pointed out that Apple is a weird thing to use here, but no one has really pointed out that Apple actually takes the opposite approach with remarkable success. Apple typically waits for competitors to jump on the hype train, usually with poor results, then learns from their lessons and steps in with a product that appeals to non-early-adopters. Smartphone hype had basically died down by the time the iPhone was introduced. Apple Watch wasn’t out until 5 years after Fitbit (which was by no means the first smartwatch). Apple Vision came at a time where a number of AR/VR devices failed to gain any sort of traction and everyone had kind of accepted that AR/VR wasn’t going to be mass market for a long time, and really only benefits from hype from the Apple brand, not because anyone is particularly excited about non-Apple VR. My guess is we see the same thing with ML