The same argument applies to the users of the software though, and seeing that played out is even more rare. If I can run a $0 tool that saves 100 people half

The same argument applies to the users of the software though, and seeing that played out is even more rare. If I can run a $0 tool that saves 100 people half an hour a month each because the workflow is better, that's $4k in the "pro" column right there. I should be able to justify spending a day a week on just that one product.