Much like Microsoft has with the Mac Operating system This is a really good point. As far back as 1996[1], Steve Jobs was saying Apple couldn't win by being a

Much like Microsoft has with the Mac Operating system This is a really good point. As far back as 1996[1], Steve Jobs was saying Apple couldn't win by being a little better than Microsoft/Dell. They had to be 10 times better. The original Google was one of those 10x improvements over the status quo. +1 seems very me-too. If I were Google, I would try to buy Github. They are quietly creating a new kind of social network around code and hacker culture. Google is much better at code than social, and with Github they can do certain things 10x better than Facebook. [1] This interview of Jobs by Terry Gross is remarkable. http://www.npr.org/2011/10/06/141115121/steve-jobs-computer-science-is-a-liberal-art http://www.npr.org/2011/10/06/141115121/steve-jobs-computer-... The consumer Internet was still a very new thing and he correctly described where it was going and what Apple might do if he were at the helm (he had not rejoined Apple yet).