Yes, but also this very easily turns into shipping absolute crap, that in itself can cause a good concept to flop. There is a balance to be had, and at least so

Yes, but also this very easily turns into shipping absolute crap, that in itself can cause a good concept to flop. There is a balance to be had, and at least some decent minimum requirements on what is good enough to ship. You neither want to overdosing, nor ship the first draft that sort of kinda works, and that second thing happens way too often.