But to avoid being disrupted, I don’t think they have to have a product out today. Also, as is always the case in these “established giant vs nimble newcomer”

But to avoid being disrupted, I don’t think they have to have a product out today. Also, as is always the case in these “established giant vs nimble newcomer” cases, they have more to lose than OpenAI, and thus have to be more careful than them in what they release. For Google, that’s doubly so, given that they’re the portal to product search for half the world. Let’s say they release a product that (rightfully or not) starts claiming a product of one of their large advertisers is expensive and doesn’t work? What if it stops mentioning some products because it ‘thinks’ nobody should buy them? How be confident their offering isn’t biased, racist or sexist? > and it's going to be lucrative for AdTech companies like Google Would it? The true disruptor would direct you to the product that’s best for you, irrespective or how much its seller is wanting to bribe it to make that suggestion.