I did some contract work for another credit agency many moons ago and they pretty much brainwashed all full time staff into referring to data subjects as custom

I did some contract work for another credit agency many moons ago and they pretty much brainwashed all full time staff into referring to data subjects as customers. A fellow contractor made a very snide analogy of suggesting that the Nazis could have called Jews customers to legitimise their actions. None of us renewed. Horrible place.