I have read about relevant studies where people had an easier time surrendering things that symbolized money, even though they were perfectly equivalent, just a

I have read about relevant studies where people had an easier time surrendering things that symbolized money, even though they were perfectly equivalent, just as soon as they were removed from the actual physical currency: "Dear Mark, Why is it that casinos use chips versus real money on most of their games? Dave M. Because most players do not equate casino chips with real money. It is far too easy, Dave, to be caught up in the game and forget what you are actually betting. Chips possess none of the qualities of real money. A dollar has a more palpable feeling and is more difficult to surrender than parting with a casino chip. Real dollars evoke those hours of employment, mortgages, and dry cleaning bills. But once purchased, chips seem like fun tokens found at the fair, not a medium of exchange. That is why casinos prefer pit employees to "change color" or upgrade your chips. They are not being courteous, just trying to induce larger play." source(down):http://www.markpilarski.com/column14-2.html http://www.markpilarski.com/column14-2.html