I've been thinking about this exact idea for the past month or so and still love it. I recently tried Trunk Club, which is a similar service but they actually s

I've been thinking about this exact idea for the past month or so and still love it. I recently tried Trunk Club, which is a similar service but they actually select the clothes for you and you only pay for what you keep and send the rest back. The inherent ownership problem still remains, though--there's yet one more pair of pants or shirt taking up space in your closet that you'll eventually get sick of (that and it was really expensive--like $175 for a button-down expensive). I like the idea of having a somewhat curated selection of some top brands like Banana Republic, J.Crew, Gap, etc. and being able to choose a certain number of items to take out at one time. I'd pay upwards of $200/mo if it meant I had an endless rotation of new clothes to try on without having to keep. And if you like the garment? Feel free to keep it and pay retail. The collaborative consumption model is disrupting industry after industry, and it's only a matter of time before someone gets it right in fashion. I would honestly consider starting this myself, but I just left a startup and joined the Goog less than a month ago--need some stability for awhile.