Google is a corporation with tens of thousands of employees. In addition to that, the actions of the corporation are influenced by many outside organizations an

Google is a corporation with tens of thousands of employees. In addition to that, the actions of the corporation are influenced by many outside organizations and individuals (competitors, regulators, customers, the list goes on). Even natural disasters affect the course of corporations. However the business press always anthropomorphizes them into this unified figure because it allows them to tell a story. But it seems like the longer the narrative gets, and the more speculation it does about things that can't actually be verified, the further away it gets from having any predictive value, and the closer it gets to being cargo-cultish, something akin to religion. This story seems a long way out in that direction.