It is really sad that Amazon does that now. I signed up for Prime as a college student when it first came out in 2005, when it was offered as a "try for a month

It is really sad that Amazon does that now. I signed up for Prime as a college student when it first came out in 2005, when it was offered as a "try for a month free" and I figured "why not?" in order to get the free shipping. Of course, I forgot to cancel and didn't use it again for the rest of the month. Instead of continuing to charge me, I actually got an email from Amazon saying, "hey, looks like you haven't used prime again since signing up for the free trial, so we are going to go ahead and cancel it for you. You can sign up again if you decide you want to use it" I was blown away by the amazing customer service (clearly, since I remember it almost 20 years later), and signed up again a few months later when I started ordering more things. It bought SO MUCH loyalty from me. It really sucks to see they are now using dark patterns like this. I wonder how much it costs in the long term, and if the short term gains make up for it.