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"We are not sustainable, and we know that, but buy our products anyway" is still greenwashing...

• ajayyy 3y ago
  They encourage people to wait to buy their product only until they aren't able to repair their current one.
  • nluken 3y ago
    So does H&M in the clothes world (at least, that’s what they’ll tell you). At the end of the day it’s still a sales tactic.
• kelnos 3y ago
  That's... literally not greenwashing. Admitting that they're not where they want to be, and presenting the results of a commissioned study that shows that, is more transparent than most other companies would ever be. I do actually believe that Framework will try to get their sustainability numbers better over time.