A lot of the Bud Light outrage wasn't just Mulvaney - their marketing exec openly said they didn't want those people as customers, so they complied. There's th

A lot of the Bud Light outrage wasn't just Mulvaney - their marketing exec openly said they didn't want those people as customers, so they complied. There's the difference: People didn't want to buy Bud Light anymore, so their sales tanked. One feature of cancellation is that the cancellee usually has people who want to hear the cancellee and buy their stuff, but activists try to get them kicked off intermediaries so the cancellee and their customers can't conduct business. If it was just about making the person unpopular, that'd be an entirely different matter.