There are two opposing forces here: put the prices up to get more money when demand is there, put the prices down to get that high-demand bunch of clients that

There are two opposing forces here: put the prices up to get more money when demand is there, put the prices down to get that high-demand bunch of clients that would otherwise have had to pay more for the service. Who wins? The surge-price guys will win today, the price-down guys will win the repeat sales in the future. It's called 'Pricing yourself out of business'. But then again, Uber has always been a scam, not really a true business at all. What they can and do charge is immaterial to their business model.