It doesn't sound bad that they would know they wouldn't always win. They could still pull off a successful campaign if they won about ~80% of the cases. (Which

It doesn't sound bad that they would know they wouldn't always win. They could still pull off a successful campaign if they won about ~80% of the cases. (Which shouldn't be hard for any phone if you only pick specific tests where the phone is exceptionally good at). Those 20% losses would be just aggregated to the total marketing costs of the promotion. That would be a really cool and healthy campaign even if they lose some of it. It just seems to me that they screwed up in poor internal communication and training. Employees should be prepared to be honest and generous. And be very alerted of the serious risks of a PR madness that false negatives could cause. It's a seriously bold campaign, really hard to pull off. I like it that they tried, but unfortunately the risk might not have payed off.