4 ms·

I love Munger, but I guess his freshman survey courses didn't cover pharmacology. Glotz wants to use a name that has somehow charmed him: Coca-Cola. Just

by michael1999 3y ago

I love Munger, but I guess his freshman survey courses didn't cover pharmacology. Glotz wants to use a name that has somehow charmed him: Coca-Cola. Just why was Glotz charmed by that name? Ctrl-F "cocaine" - 0 hits Oh. Charlie is telling a just so story that doesn't comport with the facts.

michael1999 3y ago
All of this is retcon. The whole thing is just fantasy. Like, that's just not how it happened. From wiki: Confederate Colonel John Pemberton, wounded in the American Civil War and addicted to morphine, also had a medical degree and began a quest to find a substitute for the problematic drug. Like sure - a cocaine tonic sounds just the thing to help an alcoholic doctor kick a heroin habit. Pemberton claiming it a cure for many diseases, including morphine addiction, indigestion, nerve disorders, headaches, and impotence. Oh yeah, baby! Dude was selling coca-wine, and then temperance kicked in and he had to de-wine the wine. Here's Munger talking about adding colour: For similar Pavlovian reasons, it will be wise to have our beverage look pretty much like wine, instead of sugared water. And so we will artificially color our beverage if it comes out clear. Lol, no. The color needed to emulate wine because his current users were used to a wine cocaine tonic. Got the bring the exiting user-base along. The technical term for Munger's story is bullshit. He doesn't consider it a lie, because the facts are unimportant to his story. Honestly, reading this diminished my opinion of him. To talk the whole time about pavlovian and operant conditioning without once mentioning drug tolerance and withdrawal discomfort is just beyond. He can't be that stupid, so I must suspect dishonest motive. Or even worse: obscurantic Straussianism. https://en.wikipedia.org/wiki/Coca-Cola#19th_century_historical_origins https://en.wikipedia.org/wiki/Coca-Cola#19th_century_histori...
- rhtgrg 3y ago
  It is refreshingly rare to see anyone who's made it rich tell their actual story rather than some revisionist hit piece. Sadly, more often than not, someone else has to do it for them.

michael1999 3y ago

All of this is retcon. The whole thing is just fantasy. Like, that's just not how it happened. From wiki: Confederate Colonel John Pemberton, wounded in the American Civil War and addicted to morphine, also had a medical degree and began a quest to find a substitute for the problematic drug. Like sure - a cocaine tonic sounds just the thing to help an alcoholic doctor kick a heroin habit. Pemberton claiming it a cure for many diseases, including morphine addiction, indigestion, nerve disorders, headaches, and impotence. Oh yeah, baby! Dude was selling coca-wine, and then temperance kicked in and he had to de-wine the wine. Here's Munger talking about adding colour: For similar Pavlovian reasons, it will be wise to have our beverage look pretty much like wine, instead of sugared water. And so we will artificially color our beverage if it comes out clear. Lol, no. The color needed to emulate wine because his current users were used to a wine cocaine tonic. Got the bring the exiting user-base along. The technical term for Munger's story is bullshit. He doesn't consider it a lie, because the facts are unimportant to his story. Honestly, reading this diminished my opinion of him. To talk the whole time about pavlovian and operant conditioning without once mentioning drug tolerance and withdrawal discomfort is just beyond. He can't be that stupid, so I must suspect dishonest motive. Or even worse: obscurantic Straussianism. https://en.wikipedia.org/wiki/Coca-Cola#19th_century_historical_origins https://en.wikipedia.org/wiki/Coca-Cola#19th_century_histori...

rhtgrg 3y ago
It is refreshingly rare to see anyone who's made it rich tell their actual story rather than some revisionist hit piece. Sadly, more often than not, someone else has to do it for them.