> If you get out in front of the messaging, and control it, right wing shock-jock culture warriors have no ammo. The GOP has won lots of elections simply becaus

> If you get out in front of the messaging, and control it, right wing shock-jock culture warriors have no ammo. The GOP has won lots of elections simply because their media messaging is on point, consistent as hell, and repetitive. I don't think those 2 points match up. You can get out in front of the messaging but you will not deprive right wing shock jock culture warriors of ammo. As you say, their messaging is consistent and repetitive, and it doesn't really matter if it's true or counteracted by reality. It'll get repeated often enough that it's assumed to be true. (For a tiny example, consider the "Sleepy Joe" meme. It has been clearly disproven by anybody paying attention to the last few years, but nevertheless it keeps getting trotted out as if it were obviously true).