“You won’t have to financially support the project in order to benefit from it” is the usual selling point. Corporations will overlook a cute name if it’s free,

“You won’t have to financially support the project in order to benefit from it” is the usual selling point. Corporations will overlook a cute name if it’s free, relative to another product. If your corporation(s) don’t resell service deriving from Terraform, then there’s no financial reason to switch, since they’re not subject to the licensing risk — at which point it doesn’t matter what the name of the project is, either. It’s still possible to make an argument to switch based on “community exodus from the commercially-supported variant”, which is at least more likely to be of interest to a classical C-corp than “ethical duty to open source”, but if opentofu contributions can be mixed into existing terraform, then that might not stand up well either. If the corporation makes a decision solely based on (for example) hostility to vegetarians, then the name will be relevant — but that’s an outcome that is too irrational to account for.