I didn’t say it was objective. I said it allows you to be less subjective. I have no idea how anyone could think otherwise unless you’ve never had, for example,

I didn’t say it was objective. I said it allows you to be less subjective. I have no idea how anyone could think otherwise unless you’ve never had, for example, analytics show you your visual design or interactive flow is literally broken on specific but rare device/platform/browser/etc combos. (Just one example.) As usual, it’s possible to be stupid and abuse tools, but what I wrote presumes you’re not doing something stupid. If you think it’s impossible to not be stupid when it comes to this tool, this is false.