They are in both businesses. Without SEO, Leaky is going nowhere in the long-term. And to us, Leaky may seem like the best insurance comparison site, but if you

They are in both businesses. Without SEO, Leaky is going nowhere in the long-term. And to us, Leaky may seem like the best insurance comparison site, but if you don't have thick, valuable content (that can be crawled by search engines, you aren't going to be found. Also, google "TeachStreet Panda". This was a site you could've said the same thing. "No way they should be penalized"... they went out of business after Panda because Google deemed their content to be non-valuable even though it filled a need.