> The cost of food delivery is dirt cheap, though, in most places it’s under $5. I'm 0.6 miles from Starbucks and right now, a coffee that costs $2.78 in store

> The cost of food delivery is dirt cheap, though, in most places it’s under $5. I'm 0.6 miles from Starbucks and right now, a coffee that costs $2.78 in store costs $12.22 if I get it delivered. Of course rather than listing it as a $9.44 delivery fee they just add a few bucks to the price of each item, plus a few bucks small order fee, plus a few bucks service fee, plus a few bucks delivery fee. So I can see why customers might perceive it as costing less than $5.