Look at it from the $$$ perspective: people might start demanding less sugar and more of these new artificial sweeteners. Many of these are much more expensive

Look at it from the $$$ perspective: people might start demanding less sugar and more of these new artificial sweeteners. Many of these are much more expensive than sugar/fructose and are not as addictive as white sugar/fructose. Also we know that sugar and fructose damage the body, so big pharma can also be in this. Both of these two things are criticaly detrimental to the profit of big food.