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Our company is based in The Netherlands and in our country there is indeed a preference for established 3rd party websites. Everyone knows and trust those payme
by canatan01 15y ago
Our company is based in The Netherlands and in our country there is indeed a preference for established 3rd party websites. Everyone knows and trust those payment providers; they already have proven their credibility. So when you are company that no one knows yet (e.g. when you are not a household name), you still can earn trust by implementing these 3rd party in your payment system. Besides: consumers are used to seeing a 3rd party payment provider, so for them this feels not amateuristic at all. iDeal, which is the most used payment gateway on B2C sites, is also such an example (created by big banks, paying is like logging into your ebanking account to transfer money).
But if you feel this is amateurish, try your best that it does not look that way. Integrate as much as possible or do an iframe or whatever (I don't know if this is possible security wise). But like I said, people in the Netherlands (and by the way this also counts for the Belgiums who live in the Dutch speaking part of Belgium called Vlaanderen) are used to redirects to 3rd party site. I do not know how the other European countries do this.
Also don't forget to offer pages in all different European languages, because not everyone speaks business English that well.