Did you read the linked article? The context of this discussion is VP of Ads (Jerry Dischler) explaining on the stand what this Ad process of making changes loo

Did you read the linked article? The context of this discussion is VP of Ads (Jerry Dischler) explaining on the stand what this Ad process of making changes look like, in his exec-level lingo, and news reporting on it adding another layer of obscurity. I explain what it means for the HN audience Yeah, Ads Googlers perform a massive numbers of these price-affecting canarying and rollouts yearly, and it's not about raising minimal bid prices that folks ITT think of. Even if Google didn't support automated bidding strategies, there would be other considerations, for instance hourly budgeting. Not diving into details.