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I see where you are coming from. But, as an NRI, I found the writing authentic. Just like American English, English English, Australian English, it is Indian E

I see where you are coming from. But, as an NRI, I found the writing authentic. Just like American English, English English, Australian English, it is Indian English. Nothing to be unproud of and criticized about.. I’d perhaps be happy to see translation options as Indian English, American, UK etc on a modern humorous tone :-)

Brajeshwar 3y ago
It is perfectly OK to move fast and do the `Juggad`[1] in the beginning, but, from my experience, once they succeed, they will eventually do that - improve the copies. I was suggesting to focus on that early on. It is akin to improving on the UX — get the product’s core working with crappy UX but then improve as the product succeeds. Please go through the WebArchive of any successful Indian Startups (even the ones focused on Indians); they all eventually moved to a more Internationally better sounding English. We Indians can understand them and are not culturally nostalgic or patriotic about “Indian English.” While we are at it, I guarantee that once they succeed, if not the founder of Cheq, the investors and/or external forces will force them to buy `Cheq.com.` I will be surprised if they are not thinking of getting that domain already. 1. https://en.wikipedia.org/wiki/Jugaad https://en.wikipedia.org/wiki/Jugaad
- reacharavindh 3y ago
  Okay, you mistook what I said, and responded based on an unspoken assumption. 1. I did not suggest - move fast and have a lax attitude. Writing or speaking Indian English != carelessness or lack of professionalism. I do agree that catering to an international audience(particularly relevant to this startup) necessitates speaking in unambigous "close to the customer" language, and hence I suggested a "Indian English", "American english", and "British English" toggle. > they all eventually moved to a more Internationally better sounding English. well, international, yes. But, better sounding English? who are we to judge which one is better? Someone has to bring in the change of attitude and originality that Indian startups catering to an Indian audience can feel free to communicate to the audience in their speak, and not worry about blindly measuring themselves against a superficially superior standard. Does the copy need to be unambigous, grammatically correct, uninsulting, and non-discriminatory? Yes, and I will back you up. Is it wrong because the English or Americans dont say it that way, I wont care. >`Cheq.com.` Nothing to do with any nation, but .com is the default of the web, and even the browser defaults to it with a shift + enter, So, yes, it is advantageous to capture that real estate. That is good advice to startups that havent thought of it in time.

Brajeshwar 3y ago

It is perfectly OK to move fast and do the `Juggad`[1] in the beginning, but, from my experience, once they succeed, they will eventually do that - improve the copies. I was suggesting to focus on that early on. It is akin to improving on the UX — get the product’s core working with crappy UX but then improve as the product succeeds. Please go through the WebArchive of any successful Indian Startups (even the ones focused on Indians); they all eventually moved to a more Internationally better sounding English. We Indians can understand them and are not culturally nostalgic or patriotic about “Indian English.” While we are at it, I guarantee that once they succeed, if not the founder of Cheq, the investors and/or external forces will force them to buy `Cheq.com.` I will be surprised if they are not thinking of getting that domain already. 1. https://en.wikipedia.org/wiki/Jugaad https://en.wikipedia.org/wiki/Jugaad

reacharavindh 3y ago
Okay, you mistook what I said, and responded based on an unspoken assumption. 1. I did not suggest - move fast and have a lax attitude. Writing or speaking Indian English != carelessness or lack of professionalism. I do agree that catering to an international audience(particularly relevant to this startup) necessitates speaking in unambigous "close to the customer" language, and hence I suggested a "Indian English", "American english", and "British English" toggle. > they all eventually moved to a more Internationally better sounding English. well, international, yes. But, better sounding English? who are we to judge which one is better? Someone has to bring in the change of attitude and originality that Indian startups catering to an Indian audience can feel free to communicate to the audience in their speak, and not worry about blindly measuring themselves against a superficially superior standard. Does the copy need to be unambigous, grammatically correct, uninsulting, and non-discriminatory? Yes, and I will back you up. Is it wrong because the English or Americans dont say it that way, I wont care. >`Cheq.com.` Nothing to do with any nation, but .com is the default of the web, and even the browser defaults to it with a shift + enter, So, yes, it is advantageous to capture that real estate. That is good advice to startups that havent thought of it in time.