A unhappy Bill Gates, and Apple’s happy iPhone 1 customers, felt differently. Price was high, but low enough for what it did that Apple couldn’t make enough.

A unhappy Bill Gates, and Apple’s happy iPhone 1 customers, felt differently. Price was high, but low enough for what it did that Apple couldn’t make enough. Low enough that a tiny computer/MP3 player company remade what a phone was and left huge phone manufacturers spinning. Record sales growth, customer satisfaction & retention year after year after year. They quickly vacuumed up the majority of profits and revenue for the entire industry long before they had significant marketshare. That day is why Apple is flirting with $3T. Samsung was the only competitor I can think of that was nimble enough not to get promptly hammered. An iconic example of good fit.